Nice name of a travel agency. Idea bank: Develop a name for the travel agency. Tourism and its derivatives

We will tell you how to develop an original name for a travel agency.

Tourism and its derivatives

The easiest way to tell about your activity is to mention it in the title. Tour, tourism, tourist - it is from these words that you have to build on the name of your business with this option. It is noteworthy that these words will be understandable in both Cyrillic and Latin, so you can safely use both options or mix them. This is exactly what the owners of the companies Diplomat Tour, Metro Tour, Turtrans-Voyage, El Dorado Tour, Anex Turizm Group, Biletur, Tez Tour, Pegas Touristik, MosGorTur, Anex Tour, Bridge Tour, Sunrise Tour, Turbinaria, Mirotur, Solntsetur, 1001 tours did. , Tours here, Leto Tour, Turbo and others.

Associative row

This method is similar to the previous one, since it also evokes direct associations with the activities of the company. Travel and its derivatives, voyage, rest - use these words when choosing the name of a travel agency. By the way, the word "travel" has long been included in everyday use and does not need translation. Examples: Travel Store, Mouzenidis Travel, Online Voyage, Level Travel, Bon Voyage, Travel Industry, World Travel, Leisure Store, Travelata, SunLight Voyage, Travel Good, Travel Club, Alfatravel, Flagman Travel, Meridian Travel and others.

Specificity of activity

From the name, your customers will understand that it is you who are their best guide to a certain place on the map. Secondly, you will get rid of incoming requests not related to the topic of your case by name alone. For example, China Travel, Alphabet of Spain, Discovering America, AsiaGO, Ayurveda Tour, Dominican Republic, Salute Paris, RussiaDiscovery, Pronto Tour, Cruises around the world, Cuba nearby, Turkey for you, All inclusive, Fly to Thai, Hello Europe and others.

Price range

Carefully planned tours to distant lands and exotic locations are not the same as last minute deals, both in price and in potential audience.

Place all the dots on the i in the name of your travel agency and you will attract your customers

Examples: Cheap Trip, My Last Minute Tour, Bank of Last Minute Tours, 99 euros, Exotic Travel Club, Last Minute Tours, Lux Holidays, Premium Travel, Cheap Tour, Tour Boutique and others.

Creativity

You can stick to the reference to travel as a basic requirement, or you can do without it. There are no restrictions, the main thing is a sonorous and evocative name. Examples: Paints of the World, Seven Wonders of the World, Kaleidoscope, Miklouho-Maclay, World of Wanderings, Fly to Fly, Columbus, Yellow Elephant, I Fly where I want, Dream World, Cactus, No nerves, Discovering the world, No transplant, Dolphin, Robinson, Mandarin summer, Vacation Boniface, Horizon, Albatross, Scarlet Sails, Lotus and others.

What to call a travel agency in Russia?

The peculiarity of the domestic tourist business is such that our people visit Turkey more often than they travel around their native country. But what endless possibilities open up for a tourist in the Russian open spaces! The geysers of Kamchatka, the bays of Vladivostok, the harsh northern nature, the lotus fields of the Volga delta, the highest mountain in Europe, hiking in the Urals, the cleanest lake in the world, Lake Baikal ... You can really surprise with your travels in Russia. Especially if overseas package tours are already boring.

Examples: Discover Russia, Muscovy, Walking in St. Petersburg, RussiaDiscovery, From Vladivostok to Kaliningrad, Russian open spaces, Port of the seven seas, Discovering Siberia, Our travels, Travel Russia, Travel with us, Russian resorts, Russian guide, Golden ring, RuTravel, Fatherland , White nights, Ways and processions, Nakhodka and others.

Conclusion

The interest in tourism continues. Self-drive travel is gaining popularity, but the good old package tours are still in demand. If you can offer something really special, then clients will not be long in coming, and a suitable name will only orient them to contact you.

A well-chosen name can become a brand that you will rely on when developing your business.

Be guided not only by your own taste, but also by the specialization of your travel agency, as well as the pricing policy.

You can attract new customers by name alone! But how exactly to do this is up to you. Good luck!

Many of us were surprised more than once when faced with the awkward name of travel companies like "Ice-nut", which in translation can mean an ice nut or a nutty nut.

How can you not understand that a competent name of a travel agency will be the first step to payback and profitability, to an increase in the number of customers and further capitalization! And an unsuccessful one will cause a spasm in the throat, an association with sourness and complete rejection, such as Lemon or Lime.

Thinking about how best to name a travel company so that it makes a profit, you should know that such a name requires:

• recognition. The name of a travel company should easily remain in the memory of customers. Too long and complicated with this function does not cope. After all, even to your friends it is much easier to recommend a company with a light, beautiful and euphonious name that is pronounced without hesitation. Try not to use foreign words, because not every potential client associates the word travel with travel;

• uniqueness. This is a very desirable condition. Your company is individual, one-of-a-kind and designed to differentiate your business from many competitors. It is impossible that a person, having heard the name of a travel company, said: "And which one?";

• customer orientation. The name should be chosen based on the age category of potential customers. You should rely not only on age, but also on the income of the target audience. For example, people with prosperity are unlikely to turn to a travel agency called "Freebie Tours", but students are happy.

As the analyst of the age of travel agencies shows, those of them whose name is close to ideal, for example, "Around the World", "World Tour", "Aventura", often survive and exist for a long time.

If you haven't found the name for your travel company yet, try the following:

- decide with the target audience. Any information about potential clients, knowledge of their age, gender, habits, income, preferred vocabulary will be useful to you. You need to think about what emotions and associations the chosen name will cause in these people;

- think over your key competitive advantage and, if possible, add it to your company name;

- spend small survey. To do this, reach out to a target group of at least ten people. They should try to guess what exactly the organization with the name you picked is up to.

Six ways to name a travel company:

You can come up with the most pretentious name, but what you shouldn't do is use someone else's already well-promoted names, changing them to an insignificant degree and thereby pulling some of the customers over to yourself.

If the names are similar to the point of confusion, then the company that has priority has the right to demand compensation for lost profits.

Copyright "All-Russian Business Club"

Specializing in beach holidays, its name should be associated with the hot sun, warm sea and white sand. Sketch which ones you think are related to the beach holiday. Ask someone you know to do the same. Perhaps they can offer you an interesting option. You can also sort out the beach resorts of the world and weed out the most sonorous and memorable ones. Considering that most of the popular ones are already taken, the selected option can be diversified with additional ones. Suitable words might be: paradise, sun, beach. Play with the sonorous letter combinations and endings that are popular in travel naming.

If most of your tours are excursion in nature, look for words related to geographical discoveries and peculiarities of different countries. Examples of such words and phrases: almanac, around the world, globe, bon voyage. Historical events, architectural terms, names of ancient cities can be a source of inspiration.

If you are planning to start a religious tourism agency, you should pay attention to the words related to the history of temples and monasteries, as well as biblical motives. A good option may be a name that contains the words of the good news, Christmastide, cover. The name of the travel company can be associated with healing springs and general bodily health. Considering the fact that the pilgrimage initially involved a long journey to the holy place, as the name you can choose words associated with wanderings and distant lands. For example, your business might be called The Path of Purification or Blessed Land.

For a honeymoon travel agency, it is worth giving preference to words that are closely related to the happy moments of the newlyweds. Romantic and affectionate words can be a good choice.

Related Videos

note

Assistance in choosing a name for your travel agency. The name of the company often determines all of its successful work, and here, too, you cannot do without professionals. Now you just have to start the process of work itself and take the twentieth step, which, with such careful preparation, can be safely called a step to the pinnacle of success. Today, many have an idea to open a travel agency.

Helpful advice

What is the name of the travel agency? You can use some variations with exotic fruits (papaya, mango, etc.), Paradise, Riviera. Experiment with motion verbs (drive, drive, tutu, etc.). The names of attractions are often taken. You can try cartoon names (Gummy Bears, etc.) Plant names (magnolia, etc.). Combinations with the words tour, cruise, vacation, travel.

Sources:

• Naming.Net

The market is divided between several major travel agencies:

"GAMALIA", "SAM", "YANA", "ENERGY", "TEZTUR", "TURTESS", "KARYA TOUR", "ANEXTOUR", "GALOPOM IN EUROPES", "A NETWORK OF BURNING TRIP AGENCIES", SAGA, "ROSE VETROV ".

However, most of their products (tours) are sold through retail points of sale of small travel agencies (except for “GALOPOM IN EUROPE” and “CHAIN ​​OF AGENCIES BURNING TOURS” are franchise networks selling tours of “their” tour operator).

The main target groups to which their advertising is directed: the middle class (primarily office workers) and youth, students

Depending on the season, the demand for different destinations changes. Bursts of tourist activity of "beach" holidaymakers - from early spring to late autumn. From late autumn to late winter - ski resorts.

The key points when buying a tour can be the following:

Price factor

Responsive attitude of the manager when choosing a tour

Customer confidence that this company knows what they are selling

Confidence of the customer that for his money he will receive exactly what he expects, without surprises, for example, with a room, when checking into a hotel

The popularity of a particular resort

Good impressions from the past vacation and a desire to visit the place again

Council of Friends Target audience: 20-50 years old

From $ 800 per month

Education: higher, specialized secondary

Willingness to try something new

Existing buying behaviors:

Have a vacation budget. I have been saving up all year. Looking for a vacation within this budget. Every $ 10 is important.

There is a free week, why not go on vacation, but I don't know where yet. I am willing to pay depending on what I chose.

Honeymoon. The budget is limited, we will choose everything very scrupulously, but at the same time, not the worst.

For sporting events (football, Olympics, etc.). Lodging and transportation are not that important in principle. The main thing is to buy everything together, as a package of services.

Our clients:

Office workers who can rummage through our web site all day, choosing tours. They will make a couple of calls before buying and come to the office once for payment.

People “originally from the USSR”, from 40-45 years old, of average income, are used to buying “vouchers”, choosing between Crimea and Sochi. Instead of the words all-inclusive, they prefer “three meals a day”.

Young people a la students who need to hang out for a week or two. A savage is no longer acceptable, but there is still no money in 5 stars.

Mother father me. Families with children from 1 year old. Problem statement: It is necessary to develop a name for the travel agency.

The name should correspond to the field of activity of the company (tourism, travel, recreation), or indicate associatively to this area, but at the same time you should not focus on the template words for travel companies "tour", "travel", well-worn images (Columbus, Continent, Equator etc.), especially since most of them have long been used among names in this area.

The positioning of the company is based on competence and a personal approach to the client: here they will choose what is right for you. They know how to help you optimally combine all your vacation requirements and choose the best deal.

Possible associations / emotions:

An old and good acquaintance (Crusoe, Captain Grant, Vrungel)

Traveling characters (Columbus, Marco Polo - it is ESPECIALLY important to check in a search engine if there is such a company)

Correctness (the feeling when we hold the encyclopedia in our hands, they say everything is so accurate and unambiguous here) (Master, Virtuoso, Atlas of the World, Globe, Compass, Compass, Chronograph)

Epic and Historical (Atlantis, Aeneid, Odysseus, Argo, Silk Road, From Varangians to Greeks)

Confidence and reliability (Three Whales, Captain, Admiral, Navigator, Route)

Joy (Sunny day, Victory, Rainbow, Delight, Extravaganza, Grand Prix)

Waiting for a pleasant surprise, holiday (like waiting for a gift under a Christmas tree in childhood) (Fiesta, Carnival, Scarlet Sails)

Flirting (Evening Breeze, Rendezvous, Meeting, Night Pier)

Neologisms are possible only Russian or Ukrainian. No foreign language neologisms.

Submission form: RUSSIAN AND UKRAINIAN spelling.

Example: evening evening

(words separated by a space to trigger auto-rejection).

Number of words 1-2 Additionally: It is necessary that the Russian and UKRAINIAN spellings are as identical as possible.

Example: water water, evening evening.

Unsuccessful option: World of travel Svit Mandriv

A foreign name is possible if all other conditions are brilliantly met.

At the same time, words like "Fiesta", "Bravo" are not considered foreign languages, that is, words like them that have long been included in our language (Russian and Ukrainian) can be used.

Before submitting the name, check it in a search engine, if such a travel company exists on the Ukrainian market, the name does not need to be offered.

Among the existing Ukrainian travel agencies I like the names of the following: "Fiesta", "Marco Polo", "Kiev Sputnik", "SAM" (the slogan "Choose yourself!"), "Gallop across Europe", "Extravaganza" (the slogan "Extravaganza of travel") ...

As bad examples:

Larisa-Tur, Maria-Tur, Boris-Travel and so on (and everything related to the names of people with the prefix -tour), Super-Tour, Hot-Tour (banal English words with the same prefix -tur, -travel) , Columbus, Magellan, Equator, Continent, Mainland, Compass (and other tourist platitudes), TourGO, TourON (in other words, English neologisms that will not be understood either there or here).

Variants from the first generation, which did not fit in the first place because they are busy or too commonplace, or these are foreign words:

Comtour

Suntur - sunny tour

Pantur all tours

Golfstream

Concord

Nova-tour

Route

Dobre tour

Turizman

On a hike (vpohod.com.ua - free)

Walking

Exomir

Continent

Eurovoyage

Pilgrim

Magellan

Good night, Yuri!

1. You wrote: "in addition to different Turkey, Egypt, Thailand, Spain, etc. (the so-called" mass destinations "), we have interesting proposals for Europe (in particular, France, Italy), Greece."
After this listing, you can be assigned to a company that sells "beach tours".

2. You wrote: "At the same time, Turkey is the sea and" all inclusive ".
This is a big plus of Turkey, which it once introduced and developed beach tourism.
Turkey's positioning is "Cheap Holidays".

3. You wrote: "and France is France. Interesting, not from the bus window, practically art history tours."
Many people associate France with excursion tourism.

4. You wrote: "And there is Altai."
What Altai? There are two of them. At exhibitions, the difference is difficult to determine. They all pull the blanket over themselves.

5. You wrote: "And there are places in Altai that are little visited, for" advanced users ". This is the real Altai".
To avoid problems with the client, you need to understand what target audience we work for and meet its needs.

6. You wrote: "Ecotourism, Ethnic tourism. Horse, walking and car tours. Excellent hunting, fishing. Own tourist base. You can talk about historical and cultural values ​​and all sorts of sights of these places for hours. There are too many of them."
6.1. Ecotourism - maybe Altai, or maybe the Ulyanovsk region, or the Orenburg region. Nobody owns this concept in Russia.
6.2. Ethnic tourism is more likely Tatarstan.
6.3. Horseback riding tours - Kabardino-Balkaria.
6.4. Walking tours. I find it difficult to answer, because I do not fully understand what value you put into it.
6.5. Car tours - along the Sayan Ring? Or how?
6.6. Hunting - the north of Russia.
6.7. Fishing - Volga, Far East, Baikal.
6.8. Where can we go without a camp site in Altai. Without a camp site, there is nothing to talk about.
6.9. Historical and cultural values. The strongest are in Moscow, St. Petersburg, the cities of the Golden Ring, Kazan, Nizhny Novgorod ...

7. You wrote: "If we talk about the differences of our company, then this is probably a kind of cultural orientation of our tours."
That is, "Culture"?

8. You wrote: "In addition, there is a great desire to engage in inbound tourism - now we are preparing a presentation in Altai for foreign tourists. The issue of correct positioning and ways of promoting our product on the foreign tourists market is not yet fully understood for us."
This is the most difficult question. Because, first of all, I do not understand what Altai we are talking about.
Secondly, you need to understand what the authorities think about the advancement of the region.
Thirdly, it is necessary to understand what is remarkable about the region, what are its pros and cons.
Fourthly, we need to understand who our competitors are. What are their strengths, weaknesses, opportunities ...
Fifth, carefully study the travel market in Russia and neighboring regions of Kazakhstan, China, Mongolia.
Sixth, find a distinctive position.
Seventh, to understand how useful it can be to us.
Eighth, to understand how much we can implement it.
Ninth, choose the right marketing communications.
Tenth, it is correct to insert.